Okoro, at inaugural lecture, seeks branding, diplomacy ministry ~ BETA NAIJA BLOG: Breaking News, Latest News, Entertainment, Sport, Politics, Comedy and World News

Monday, 17 July 2017

Okoro, at inaugural lecture, seeks branding, diplomacy ministry


Professor of Mass Communication, Department of Mass Communication at the University of Nigeria, Nsukka, Enugu State, Prof. Nnanyelugo Okoro, gave the advice at the 119th Inaugural Lecture of the university.

The Federal Government has been advised to speedily create a Ministry of National Branding and Public Diplomacy that will have specific mandate of tackling the myriad of image and reputation problems facing Nigeria.
Professor of Mass Communication, Department of Mass Communication at the University of Nigeria, Nsukka, Enugu State, Prof. Nnanyelugo Okoro, gave the advice at the 119th Inaugural Lecture of the university. He warned that leaving the business of nation branding to a ministry as sidebar responsibility is merely paying lip service to issues relating to the country’s image and reputation at local and global levels.
“We cannot continue with the same arrangement and expect a different result. Nigeria has all the potentials to become a key player in the global arena. All that are required are political will and exemplary leadership, as well as committed followership. To make Nigeria, not just a competitive nation, but also a key player on the global front, every Nigerian, both at home and in diaspora must join the Nigerian, both at home and in diaspora must join the Nigerian bandwagon. Nation branding is too serious a business to be left to the whims and caprices of peripheral attention. Read more
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